It’s not unusual for vehicle makers to create non-automotive products. Porsche offers all way of clothes, watches, as well as children’s toys, while Volkswagen makes its own currywurst sausages for usage in factory canteens.
Yet while Tesla has been offering T-shirts, mugs, as well as kids’ ride-on electric cars and trucks for some time, the latest addition to its catalogue is eye-catching, to state the least.
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Over the weekend the California vehicle maker revealed it would be selling short Shorts – bright red hotpants – to customers. as well as while these shorts may in shape neatly into the clothing section of Tesla’s on the internet shop, they consist of so lots of hidden messages that they’re finest determined in column inches, rather than waistband sizes.
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Let’s begin with the name: short Shorts. This in itself is a jibe against investors who ‘short sell’, or bet on the devaluation, of Tesla stock. The firm’s CEO Elon Musk has long been crucial of shorting, previously stating the method “should be illegal”.
Just in situation any type of question stayed over this underlying message, Musk tweeted he would be sending some pairs to the Securities as well as exchange compensation (SEC), the organisation that regulates the us stock market. except in this instance Musk didn’t phone call the SEC by its genuine name, instead referring to it as the “Shortseller Enrichment Commission”, making remove his feelings about both the regulator, as well as the method of shorting.
