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Audi to target Mercedes CLA with sharp new A3 Coupe

Audi is readying its all-new A3 family car range, with the next hatchback, Sportback and Saloon set to be joined by a sleek new four-door Coupe. The line-up must be complete by the end of the decade, with the new addition giving Audi a direct competitor to the Mercedes CLA.
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The step is aimed at shifting some of Audi’s compact models up a segment into the executive class – where the A4 saloon competes – without a dramatic price hike. Mercedes has took pleasure in huge success with this strategy, filling niche segments in its compact cars range – with models such as the CLA and CLA shooting Brake – which helped it become the world’s a lot of successful premium car brand last year. The addition of a new A3 variant will also help Audi hit its target of having 60 individual models on sale by 2020.
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Our exclusive images show how Audi’s A3 four-door Coupe could look. In a bid to keep the A3’s appeal broad, visual tweaks over the current model will be modest.
While the new model will still clearly resemble an A3 from the front, a refreshed face gives it a bolder design. A new grille will make it look broader and sportier, and new LED lights and reshaped bumpers will round off the changes at the front.

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