The BMW group has guaranteed to roll out much more than 40 new or updated designs across its three high-end brands – BMW, small as well as Rolls-Royce – by the end of next year. The focus will be on a renewal of its SUV portfolio, as the German carmaker looks to reclaim the high-end vehicle sales crown from Mercedes.
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Chief executive Harald Kruger made the statement at BMW’s annual press seminar in Munich, where he verified the group offered 2,367,603 cars last year – a 5.3 per cent boost over 2015.
“We mean to introduce much more than 40 new as well as revised designs of our three premium brands on the market during 2017 as well as 2018,” stated Kruger. “The new product offensive began effectively with the introduce of the new BMW 5 series in February, even more increasing the bar in the company sedan segment.”
At the end of the year BMW will introduce a new X2 SUV, while an all-new version of the X3 is likewise in the pipeline. By 2020 BMW will crown its SUV lineup with a flagship X7 – developed to sit together with the 7 series high-end saloon in its range. One in three of all BMW designs offered globally last year were SUVs.
Further growth will come from Rolls-Royce who will likewise go into the SUV section with the Cullinan, while a new generation of the Phantom is likewise on the method from the Goodwood-based high-end vehicle maker.
Kruger likewise verified that BMW would be pressing ahead with a larger roll out of its electrification strategy, as well as integrating that innovation into its larger product lineup. All electric versions of the small hatch as well as BMW X3 SUV will “mark the beginning of the second wave of electrification for the BMW Group,” according to Kruger. By 2021 BMW will introduce the iNEXT, expected to take shape as a Tesla-fighting i5 saloon, featuring levels of autonomous tech never before seen on a production car.
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