It has been confirmed that the Ford Mondeo saloon will be phased out of production by March 2022, with Ford citing changing customer demand as the reason for calling time on its previously big selling family car.
Since introduction in 1993 as a “world car”, Ford has sold over five million Mondeos in Europe. As many as 86,500 were sold in the UK alone in 2001, but sales have declined over a 28 year stint in the brand’s line-up, with just 2,400 sales in 2020.
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It reflects a wider industry trend as family car buyers are turning to SUVs over traditional big hatchbacks and saloons. In 2020, 39 per cent of Ford’s sales were SUVs and crossovers. That’s an eight per cent increase from 2019 alone despite the Covid-19 pandemic, and 50 per cent of buyers of the latest Kuga are opting for the plug-in hybrid version of the brand’s mid-size family SUV.
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Ford had been hotly tipped to reinvent the Mondeo as a sleek crossover in 2022, but a statement from Ford reads: “While we do not comment on speculation concerning our product plans, we can state that we have no plans for a future Mondeo in Europe.”
