DS has opened the doors to its very first ever metropolitan store at the Westfield London buying centre. The DS metropolitan store is developed to be a satellite of the much more common DS Stores, which are based along the lines of conventional dealerships.
The metropolitan store idea differs in that it will be based in a retail atmosphere such as a buying shopping center or high street. The White City operation is the world’s first, as well as will signal a roll-out of similar stores across the globe.
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Yves Bonnefont, chief executive policeman of DS Automobiles, heralded the opening, saying: “This represents an essential step. This new digitally interactive DS Urban store idea is a strong possession to promote the brand as close as possible to its customers.”
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The new DS Urban store will be marked out by five zones. In the exhibition area a cars and truck will be displayed, while in the online Vision zone guests can see what is possible in terms of personalisation through a online truth headset. The shop offers merchandise, while in the Lounge, clients can work on the configuration of their car. The Bijouterie is reserved for those who desire to verify a purchase.
Seven personnel are employed at the new Westfield site, which covers 140 square metres.
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